DCA Recognised as Finalist in the 2019 Parking Industry Awards
Database Consultants Australia (DCA) has been recognised as a finalist in the category of Outstanding Marketing and Communications in the 2019 Parking Industry Awards, specifically for its recent rebranding and repositioning.
Significant planning was undertaken to determine how the DCA brand should be positioned, and how the brand investment could better reflect DCA’s positioning as technology and data experts. The goal was not only to reposition DCA Civic Compliance and recently acquired Tenix Solutions, but to lift the profile of parking technology in general and the contribution parking technology makes to the smart city movement in Australia.
“Big picture considerations were made at planning stage including determining what the DCA brand stands for, its potential market footprint, but also the reality of client beliefs and aspirations about DCA”, said Kristy Cook, DCA’s Marketing & Communications Lead.
“Having defined the brand architecture and brand strategy, we set about reviewing all of the brand touch points to ensure each solution, product and service accurately reflected the new positioning. The outcome is a more accurate reflection of what the business offers”
Core deliverables of the rebrand included a new visual identity, a new online presence and sizeable SEO migration.
The prestigious Parking Industry Awards celebrates the achievements of individuals, teams and organisations for excellence, outstanding facilities and innovation throughout the parking industry. The Awards aim to highlight the industry’s commitment to raising the standards of the parking industry, through showcasing best practice and rewarding exceptional contributions.
Entries to the 2019 Parking Industry Awards were judged by a panel of seven national and international industry professionals, who have selected 30 finalists across 7 categories.
About the Parking Industry Awards
Industry association, Parking Australia, operate the prestigious Parking Industry Awards program which distinguishes outstanding achievement and excellence in the Australian parking industry, recognising leading examples of new car park development and refurbishment, excellence in innovation and technology, outstanding marketing and communications, and exceptional use of on street and public space, as well as young achievers and the parking organisation of the year.