DataICA for Trustworthy Data
Safeguard your data with DCA’s Integrated Cloud Automation cleansing solution
Our intelligent, automated solution ensures your data is trustworthy all day every day, notifies you of potential issues, and facilitates best-practice data governance to keep your important information safe for years to come. When you have clean, verified, deduplicated, and high-quality data, you get stronger ROI, more efficient teams, and better campaign outcomes.
DCA is the trusted data partner for Australian organisations across retail, automotive, finance, government, nonprofit and more. We partner with Australia Post and the Australian Government for validation services, and our PCI-DSS certified cloud infrastructure is located in Melbourne and Sydney to maintain data sovereignty.
Any Data, Any System
DataICA is fully automated and connects to any CRM. We create your ideal DataICA environment to cleanse, deduplicate, verify, validate, and more without time-consuming manual processes. Find out how automated cleansing saved Austin Health 3 hours every week.
Start your data-driven journey today
Automated Solutions for Every Industry
Do you have a platform that keeps your data clean?
Do you have the skills to identify dirty data?
Can you trust the data in all your systems?
DataICA provides the connected platform, the expert skills, and the high-quality data you need to execute key functions across marketing, sales, and operations. Cost effective and hassle-free, DataICA ensures your organisation is supported by trustworthy data.
Having duplicate records in your system damages your brand and ROI at multiple touchpoints. It results in inaccurate reporting, poor knowledge of your contacts, and individuals receiving duplicate communications from your organisation.
In a database of 100,000 members where 15% are duplicate records, if your target cost per conversion for campaigns is $50 and you set a budget for a 10% conversion rate, that $500,000 budget may include up to $75,000 wasted costs.
Compromised Address Fields
For a direct mail campaign to a database of 100,000 members with a cost of $5 per mail pack, the cost associated with a 5% return to sender rate is $25,000 wasted.
If 10% of those undelivered mail packs resulted in a conversion with an annual amount of $500 each, that’s $250,000 in lost revenue.
Incorrect Phone Numbers
Calling invalid or incorrect phone numbers incurs call costs ranging from $4-$7 per attempt. In a database of 100,000 contacts with 25,000 unusable numbers, the minimum wasted cost is $100,000.
If 10% of these missed opportunities converted with an annual value of $500 each, that’s $1,250,000 lost revenue.
Invalid Email Addresses
In an email database with 100,000 members and a successful delivery rate of 75%, 25,000 emails are never received. If 10% of those missed opportunities converted with an annual value of $500 each, that’s $1,250,000 lost revenue.
If your delivery rate drops to 60%, sends from your domain may be flagged as low-quality spam, preventing future emails being delivered.
The DCA team have worked with fundraisers for over 20 years, and our team understands the unique challenges faced by industry professionals. Our automated data cleansing is scalable to suit fundraisers of all sizes, ensuring the data you use is accurate, clean, and trustworthy when you need it. DCA are also proud to be a Fundraising Institute of Australia (FIA) National Sponsor and an adherent to the FIA Code of Conduct.
DataICA is a fundraising-first solution, designed and managed by Australia’s premier fundraising data partner.
With over 20 years’ experience across government, retail, professional services, manufacturing, technology, transportation, and more, the DCA team are experts at delivering scalable data solutions in every industry. We work with data from any system, transforming it into a trustworthy resource your organisation can use to drive higher ROI and reduce costs.
From ensuring contact details are correct for more effective marketing campaigns to automated deduplication for sales pipeline efficiency, DataICA does all the heavy lifting for you.