NFP Benchmarking Report

360-Degree View of Fundraising Data Maturity

What does this survey measure?

Developing a comprehensive picture of how fundraisers engage with data

Data quality

Clients

Staff

Fill out this survey to contribute to our comprehensive benchmarking report about data maturity in the fundraising sector.

When completing the assessment, please try to answer questions based on your perception of the overall organisation, rather than your experience as an individual. There are no right or wrong answers. If you’re from a small organisation with less than five (5) staff, you may want to invite colleagues to complete the assessment as a group. If you’re from a larger organisation, you might want to have multiple participants complete the survey.

Your individual responses will not be shared with anyone outside of the DCA team. The responses we receive from respondents will be aggregated and anonymised, and then that information will form the basis of our 360° benchmarking report. The data will also be analysed for research purposes to help build an understanding about data maturity in the not-for-profit sector.

Please use your work email address when answering this survey so we can confirm your involvement in the not-for-profit sector. Otherwise, we may not be able to include your anonymised results in our benchmarking data to benefit others, or let you know when the industry report is published.

Data maturity is an organisation’s journey towards improvement and increased capability in using data. This assessment covers nine (9) key themes:

Purpose
Data
Analysis & Data Insights
Leadership
Culture
Tools
Process
Skills & Knowledge
Acting on Analytics & Insights

When we talk about the ‘quality’ of data, we mean how complete, up to date, accurate and consistent it is.

When we say ‘clients’ we mean the people you serve. You may use terms like service users, beneficiaries, customers, residents, members, participants, constituents or stakeholders to express the same general concept. They may be organisations, communities or environments.

Don't know

Strongly disagree

Somewhat disagree

Neither agree or disagree

Somewhat agree

Strongly agree

We collect data that is relevant, meaningful and necessary

We collect data for clearly specified, explicit and legitimate purposes

We have rich data that we can use and re-use for different internal and external clients

We maintain a record of data assets and who’s responsible for them

When we say ‘staff’ we mean the people who work to deliver services and products to your clients e.g., employees, volunteers, freelancers, associates or contractors.

Step 1 of 11

Please use your work email address.

	Not applicable	Don't know	Not at all	Moderately	Extensively
Recording activity/work with clients
Measuring service quality and performance
Measuring the difference you make, e.g., outcomes, impact evaluation
Measuring the needs/problems you seek to address
Understanding the types of clients you serve (e.g., profiles and characteristics)

	Not applicable	Don't know	Not at all	Moderately	Extensively
Strategic planning and decision making
Regulator/funder/contract reporting
Evaluating your own processes
Influencing external policy and decision makers
Fundraising
Improving service or product design

	Not applicable	Don't know	Never	Occasionally	Regularly
Share data internally from different teams, departments or services
Commission independent research or evaluation
Use publicly available, external research (e.g. government or academic sources)
Use publicly available open data sets (e.g. raw data)
Use shared measures and benchmarks to compare performance to other organisations

	Don't know	Strongly disagree	Somewhat disagree	Neither agree nor disagree	Somewhat agree	Strongly agree
We know the quality of the data we collect
We collect and record data in a consistent and efficient way
Our data is complete, accurate, and, where necessary, kept up to date