NFP Benchmarking Report

Fill out this survey to contribute to our comprehensive benchmarking report about data maturity in the fundraising sector.

360-Degree View of Fundraising Data Maturity

Developing a comprehensive picture of how fundraisers engage with data

When completing the assessment, please try to answer questions based on your perception of the overall organisation, rather than your experience as an individual. There are no right or wrong answers. If you’re from a small organisation with less than five (5) staff, you may want to invite colleagues to complete the assessment as a group. If you’re from a larger organisation, you might want to have multiple participants complete the survey.

Your individual responses will not be shared with anyone outside of the DCA team. The responses we receive from respondents will be aggregated and anonymised, and then that information will form the basis of our 360° benchmarking report. The data will also be analysed for research purposes to help build an understanding about data maturity in the not-for-profit sector.

Please use your work email address when answering this survey so we can confirm your involvement in the not-for-profit sector. Otherwise, we may not be able to include your anonymised results in our benchmarking data to benefit others, or let you know when the industry report is published.

What does this survey measure?

Data maturity is an organisation’s journey towards improvement and increased capability in using data. This assessment covers nine (9) key themes:

  • Purpose
  • Data
  • Analysis & Data Insights
  • Leadership
  • Culture
  • Tools
  • Process
  • Skills & Knowledge
  • Acting on Analytics & Insights
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Important terminology

Data quality

When we talk about the ‘quality’ of data, we mean how complete, up to date, accurate and consistent it is.


When we say ‘clients’ we mean the people you serve. You may use terms like service users, beneficiaries, customers, residents, members, participants, constituents or stakeholders to express the same general concept. They may be organisations, communities or environments.


When we say ‘staff’ we mean the people who work to deliver services and products to your clients e.g., employees, volunteers, freelancers, associates or contractors.

Get started

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Please use your work email address.