The age-old question
It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?
Before we get into suggestions and solutions, perhaps we should clarify roles. The marketing team are trying to cast a spell – they are storytellers who want to throw a net over the right audience and hold their attention until their fascination with your brand and product is peaked. They have testimonials, features and benefits to use. The sales team want to wake people from their spell and prompt them into action – one singular action – to spend money. They have questions, needs, future scenarios and more questions to help them work out where the “yes I’ll buy it” button is.