1.0Data Serviceshttps://data.com.au/data-serviceskcookhttps://data.com.au/data-services/author/kcook/rich600338<blockquote class="wp-embedded-content" data-secret="85XVsmPxII"><a href="https://data.com.au/data-services/nfp/key-to-christmas-appeal-success/">What is donor data cleansing and why is it key to Christmas appeal success?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://data.com.au/data-services/nfp/key-to-christmas-appeal-success/embed/#?secret=85XVsmPxII" width="600" height="338" title="“What is donor data cleansing and why is it key to Christmas appeal success?” — Data Services" data-secret="85XVsmPxII" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://data.com.au/data-services/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://data.com.au/data-services/wp-content/uploads/sites/2/2021/10/iStock-1256538774.jpg1254837This year, when many non-profit organisations are reeling from the tangled social and financial effects of the pandemic and being forced to do more with less, the key to Christmas appeal success will be reducing waste and improving return on investment