FIA Data Week 2023
Higher data quality improves any campaign.
DCA offers a wide range of data quality services.
Data improvement services to help make your data more reliable and trustworthy:
- Identify the sources of duplication within your systems
- Flag duplicates and resolve them with custom logic
- Consolidating siloed systems to provide a single customer view
- Identify invalid email addresses by checking both syntax and mailbox availability
Enrichment services that add new context to your existing information:
- Check that phone numbers are really connected to the Australian network
- Improve mail deliverability with Australia Post’s NCOA data and delivery point identifiers
- Confirm records of the deceased via the Australian Death Check
Enablement services that help you manage your data effectively and use it to support your broader organisational strategy with strong insights:
- Create custom donor and customer personas with demographic profiling, including income modelling, technographics and psychographics
- Automatically generate dashboards and reports to turn a series of individual interactions into intelligence about trends and actionable insights
Convert more with phone campaigns
When it comes to corporate philanthropy, email is great for having a record to refer back to and for providing detail and depth. But it’s not always great as a first point of contact. Any given executive’s inbox is already full of emails. It’s hard to cut through that noise.
Telephone is a tried and tested channel that shines when it’s used to supplement an email campaign with a real person-to-person connection. A telephone call offers the savvy fundraiser something that emails can’t: the opportunity to respond to your donor in real time, to answer questions, respond to concerns and generally gauge the recipient’s responses via soft skills that are challenging to emulate in text.
With over 2 million corporate telephone contacts available, DCA can help you blitz any call campaign. Match your existing records to validated and verified Australian business lines, or build a corporate giving database from scratch.
Ready to protect your supporter relationships?
Contact our fundraising data experts today.