An AI agent is only as good as the data behind it. Data is the lifeblood that flows through all forms of automation, and that includes AI.

DCA’s proud to support Mitre 10 as an Asia Pacific Loyalty Awards finalist for 2025!

Its aim is to amend the Privacy Act 1988 in accordance with several of the recommendations from the Privacy Act Review Report. Some of the changes will be of interest to businesses that collect, store or use personal data.

Recently, representatives from our DCA Data Services team packed off to the Asia Pacific Loyalty Conference 2024. We were delighted by the opportunity to catch up with our friends and industry colleagues and to get a feel for the current challenges and recent triumphs in the loyalty sector.

DCA is excited to announce a strategic reseller partnership with Validity, a global leader in data quality and email marketing success solutions. Through this partnership, DCA will now offer Validity's renowned DemandTools solution to its extensive network of customers.

Modern businesses collect a lot of data. In the internet era, every transaction, visit, delivery, page view, click, and share is registered as a new data point. This is extremely useful, because that information can tell you a lot about how your business is performing and what strategies might improve that performance. But collecting a lot of data is no guarantee of data quality. And that’s where data cleansing comes in.