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Discover a stronger, smarter future.

DCA Data Services uses high quality data to uncover hidden opportunities, strengths and patterns to help your business grow.  From a new market, to new clients and new products, DCA uses the best data and insights to tell you who to target, when to launch, what to launch, how much to spend on marketing and what to do in order to both avoid risk and grow your business.

Data Services  Business Data

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Data Services

Data Services

Data Services
Data Insights

Data Insights

Trust DCA to find the true value of your data by translating it into actionable insights.

Data Insights

List Acquisition

Find smarter data faster
Data Management

Data Management

Build strong relationships with customers and donors by managing their data and communication effectively.

Data Management
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Resources

Resources

Resources
Data Services News

DCA at the Asia Pacific Loyalty Conference 2024

Recently, representatives from our DCA Data Services team packed off to the Asia Pacific Loyalty Conference 2024. We were delighted by the opportunity to catch up with our friends and industry colleagues and to get a feel for the current challenges and recent triumphs in the loyalty sector.

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Data Services News

Data democratisation: what is it and why are businesses doing it?

What’s data democratisation? Data democratisation has become a popular industry phrase over the past couple of years. But what does “data democratisation” mean? “Democratisation” is the act of making something accessible to everyone. A company’s data assets, of course, are a resource that shouldn’t always be freely accessed by everyone, because it can be sensitive.

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Data Services News

Cybersecurity and Risk in the Banking Sector

Australia’s financial system needs strong data governance to buttress against cybersecurity threats It has escaped nobody’s notice that banking—for businesses as well as individuals—is increasingly digital. Commentators have been quick to point out that most transactions have been digital long time. The use of cash was declining in Australia, even before the pandemic arrived and…

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Data Services News

Australian banking sector must leverage data for success.

Australia’s banking and finance sector has seen some turbulence in the last several years. Although it might outwardly appear that shifts in the competition landscape are disparate and unrelated, they do all have one thing in common: organisations looking to get ahead are going to need excellent data strategies. Royal Commission and reporting The 2019…

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Data Services News

Identifying Investment Risk

The Australian Securities Exchange reports that almost 9 million Australian adults hold investments outside their home and superannuation. And yet, Australia’s financial literacy is declining. The HILDA survey measures financial literacy as part of its ‘household wellbeing’ category. In 2020, when the last financial literacy questionnaire was completed, we learnt had been a significant decline…

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Data Services News

Streamline Your Account-Based Marketing Strategy Research.

Why Research is Critical to Your Account-Based Marketing Strategy What is account-based marketing? A traditional lead generation funnel runs from the broadest part of the funnel—brand awareness—to the narrowest—converted customers. This is a strategy that diffuses your company’s resources across a broad array of potential customers, and it might use tactics like direct or electronic…

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Data Services News

Leveraging Loyalty Data to Lift Customer Experience

Positive vibes only: reduce your reliance on complex tools and leverage your loyalty data to lift your customer experience Over the past few years we’ve seen a move to really prioritise customer experience. In 2021, customer service leaders reported that the expectations of customers were at an all-time high and that, mostly, they didn’t have…

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Data Services News

What is donor data cleansing and why is it key to Christmas appeal success?

This year, when many non-profit organisations are reeling from the tangled social and financial effects of the pandemic and being forced to do more with less, the key to Christmas appeal success will be reducing waste and improving return on investment

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Data Services News

The review of the Privacy Act 1988 could bring us closer to a solution to Australia’s byzantine privacy regulations

The Review of the Privacy Act 1988 is the Australian Government’s response to the recommendations made following the ACCC’s Digital Platforms Inquiry. The Inquiry’s final report was published in July 2019 and told us what we, by and large, already suspected

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Data Services News

Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.

Automation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.

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Data Services News

Driving an exceptional customer experience; Technology and a 360 degree customer view

It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.

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Lead Acquisition

DCA has the capacity and expertise to be your data partner on an ongoing, or subscription basis. A subscription to our IncNet Marketbase platform means that we can help guide sales and marketing efforts in the longer term and keep data accurate and fresh on a constant basis.

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