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DCA Data Services uses high quality data to uncover hidden opportunities, strengths and patterns to help your business grow. From a new market, to new clients and new products, DCA uses the best data and insights to tell you who to target, when to launch, what to launch, how much to spend on marketing and what to do in order to both avoid risk and grow your business.
What’s augmented intelligence?
Augmented intelligence is an AI perspective that centres humans and focuses on the enhancing and assistive role that technology can play. In short, rather than replacing humans in workplace environments, augmented intelligence is AI that makes us better at what we do.Read more
Automation for small businessesRead more
Salesforce.org’s Unite Partner Summit Wrap UpRead more
Customer profiling: what is it and how do you do it?
Customer profiling, also called consumer profiling (or donor profiling in the non-profit space), is the process of collecting and analysing data to create personas.Read more
Targeting a new demographic is fraught with potential pitfalls—but it’s easier with data in the driver’s seatRead more
Data breaches and leaksRead more
How to achieve a single customer view
A single customer view (also referred to sometimes as a 360 customer view) is the practice of collecting all requisite information across separate sources and aggregating it into one single, comprehensive record for each customer.Read more
Salesforce.org Data Migration Best PracticesRead more
Customer Service After CovidRead more
5 donor profiles you should be using for Christmas appeals
Our data-driven fundraising experts have identified these 5 key types of donors who you need to consider during your seasonal appealRead more
10 ways to make your Christmas appeal easier and more efficientRead more
DCA-Nonprofit International Consulting Partner for Salesforce.orgRead more
What is donor data cleansing and why is it key to Christmas appeal success?
This year, when many non-profit organisations are reeling from the tangled social and financial effects of the pandemic and being forced to do more with less, the key to Christmas appeal success will be reducing waste and improving return on investmentRead more
Superannuation regulations are changing, and superannuation organisations must follow suitRead more
Privacy Legislation changes in NZ have implications for Australian businessesRead more
The review of the Privacy Act 1988 could bring us closer to a solution to Australia’s byzantine privacy regulations
The Review of the Privacy Act 1988 is the Australian Government’s response to the recommendations made following the ACCC’s Digital Platforms Inquiry. The Inquiry’s final report was published in July 2019 and told us what we, by and large, already suspectedRead more
The path to data-driven customer loyalty is long but very rewardingRead more
DCA Sponsors the Fundraising Institute of Australia’s Best Pivot Campaign or Initiative AwardRead more
Email marketing in 2020 is not just sending emails
I suspect we all felt that first rush of COVID-19 related emails in our inboxes. Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.Read more
Customer service and its challenges during COVID-19Read more
DCA achieves PCI-DSS certification for data security while processing 20M transactionsRead more
Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.
Automation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.Read more
Data Visualisation – Are you making the most of your data?Read more
Is there such a thing as a bad lead?Read more
Driving an exceptional customer experience; Technology and a 360 degree customer view
It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.Read more
How do you make sure your event is attended—by the right people?Read more
Consumers show businesses how to use voice searchRead more
Three things you need to understand to make Augmented Intelligence work for your business
When we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.Read more
Account Based Marketing- A Data Driven Approach for ITRead more
What will marketing automation really do for you?Read more
Marketing versus Sales. Who claims glory at the end of the quarter?
It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?Read more
DCA has the capacity and expertise to be your data partner on an ongoing, or subscription basis. A subscription to our IncNet Marketbase platform means that we can help guide sales and marketing efforts in the longer term and keep data accurate and fresh on a constant basis.
Business Data experts
DCA’s IncNet database allows sales & marketing teams to;
- Find your next customer today
- Access both high quality and high volume leads
- Rely on up-to-date contact information
Discover the extent of our data, search by industry and job function
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