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High-performing organisations stand out by basing their marketing activity on trustworthy and accurate data.

The IT market landscape is highly competitive and fragmented and having access to high quality, faster and smarter B2B data at your fingertips allows you to clearly identify and quantify your addressable market, create a shared, single view of customers across business units and personalise interactions and customer experiences across channels. 

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IT Data Specialists


As IT data specialists we use technographics to profile target accounts based on their technology stack. With an intimate understanding of technology installed, you can be more precise in your targeting, ensuring the right message reaches the right accounts, leading to faster conversion and close rates. 

Technographic data is also useful to inform content marketing strategies, increasing engagement by ensuring the right content is in front of the right people and companies or to better prioritise sales prospecting lists, targeting only those companies with compatible technology.

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Find out more about our IT data

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