Data-Driven Loyalty Programs

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Maximise your loyalty program investment.

Your Data Partner

Database Consultants Australia is the preferred data partner for Australian companies, providing holistic, technology-agnostic member data management.

  • Data management—data quality, data enrichment and segmentation, data integration, data migration, data governance and security
  • Single customer view—connect to data sources outside your loyalty platform
  • Smarter analytics—insights, segmentation, and predictive analysis with data lakes and warehousing
  • Managed services—loyalty systems, marketing automation and communications, e-commerce, CDP, CRM, inbound call centre

Download the fact sheet.

DCA is the official data partner of the Australian Loyalty Association

Industry-Preferred Expertise

The Australian Loyalty Association (ALA) is an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. As the ALA’s official data partner, we use our extensive expertise and established presence in the loyalty sector to support their delivery of member services.

Speak to a Loyalty Specialist

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Reward the customers who support you

Enhanced Loyalty Programs

Our team builds custom loyalty and reporting apps to meet your needs.

We help you fill in the gaps in your member data with Australia Post’s National Change of Address flagging, corporate contact information, and deceased member identification.

Then take action with profile matching, RFM analysis, and more – like the customer segmentation work we did with Viva Energy Retail.

Read the case study


The Latest in Loyalty from DCA
Data Services News

Leveraging Loyalty Data to Lift Customer Experience

Positive vibes only: reduce your reliance on complex tools and leverage your loyalty data to lift your customer experience Over the past few years we’ve seen a move to really prioritise customer experience. In 2021, customer service leaders reported that the expectations of customers were at an all-time high and that, mostly, they didn’t have…

Read more

Discover how we assisted Home Timber and Hardware with their Loyalty Program

Download our case study


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