DCA announce partnership with the Australian Loyalty Association

The DCA team are delighted to announce our new partnership with the Australian Loyalty Association (ALA). The ALA is the industry body that provides thought leadership, industry-relevant education and networking opportunities to those working in loyalty.

Now they’re partnering with DCA as their official data partner. They will be relying on our long history in the industry and extensive data expertise to support them to deliver services to their network.

DCA is a well-established presence in the loyalty industry in Australia.

We welcome the ALA’s member network to take advantage of our services. We offer industry leading support for data-driven loyalty marketing, including

  • Best practice data management for loyalty—data quality, data enrichment and segmentation, data integration, data migration, data governance and security
  • Single customer view for loyalty programs—connect to data sources outside your loyalty platform
  • Smarter analytics—insights, segmentation, and predictive analysis with data lakes and warehousing
  • Managed services—loyalty systems, marketing automation and communications, e-commerce, CDP, CRM, inbound call centre

We’re proud of both our holistic, technology-agnostic approach to data and the results we’re able to deliver to our clients. Find out more about maximising your loyalty program investment here.

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