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Business Data, Data-Driven Marketing

Is there such a thing as a bad lead?

So much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.

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Digital 3D city

Driving an exceptional customer experience; Technology and a 360 degree customer view

Data-Driven Marketing

It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.

Women using voice search

Consumers show businesses how to use voice search

Business Data, Data-Driven Marketing

We’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.

Purple optical light

Marketing versus Sales. Who claims glory at the end of the quarter?

Business Data, Data-Driven Marketing

It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?