Marketing versus Sales. Who claims glory at the end of the quarter?
It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?Read More
A New Year, a New Way of Resolving your Customer Data IssuesBusiness Data
There is a clear realisation that data is a valuable asset to any business and as such must be treated with the care and regard it deserves. IncNet, a B2B data research company, operating in Australia since 1989, provides 3 practical tips in resolving your customer data issues.
How DCA helped a Queensland Not for Profit create a single source of truth and save more animals.Data Solutions
AWLQ engaged DCA to help migrate to a new Salesforce CRM, cleansing, validating, and deduplicating their data to deliver real fundraising results.
5 Simple Steps for Higher Quality DataData Solutions
Picture this: You’re making vital choices that impact a significant project, and need to use data to better inform those choices. Unfortunately, you’ve got legacy systems galore, your database is being fed by multiple sources, all of them have different rules, and you’ve got no time or budget to embark on a serious data journey…
Achieving unique and personalised customer experiences through data and technology disruptionData-Driven Marketing
DCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.