Data Services
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AI technology
Data Technology, Data Solutions

What’s augmented intelligence?

Augmented intelligence is an AI perspective that centres humans and focuses on the enhancing and assistive role that technology can play. In short, rather than replacing humans in workplace environments, augmented intelligence is AI that makes us better at what we do.

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Automation for small businesses

Business Data, Data-Driven Marketing

For small businesses, automation may have a lot to offer, but it can also appear frustratingly complex and inaccessible. Perhaps there seems to be a lot to learn, and many convoluted systems to put in place or services to purchase before anything can really be achieved.

volunteers

Targeting a new demographic is fraught with potential pitfalls—but it’s easier with data in the driver’s seat

NFP Solutions, Data Solutions

A recent news article over at the ABC caught our eye. It details how Volunteering WA employed a marketing agency to “kickstart the sector’s makeover” and successfully attract new blood from a younger generation

Data breaches and leaks

Data Solutions, PCI & Privacy Act Compliance

We store personal data for diverse purposes: health services store patient information, retailers store past purchases and buyer preferences, charitable organisations store information about past donations. In some cases, organisations are required to hold onto this information for tax or other compliance purposes.

Salesforce.org Data Migration Best Practices

NFP Solutions, News

DCA recently partnered with Salesforce.org to bring you the Salesforce.org Data Migration Best Practices Webinar. In it, Hanzel Nillo, Head of Customer Engagement and Partnerships for Data Services, got together with the Salesforce Customer Success Team to talk through every step of a data migration project.

Christmas Tree

What is donor data cleansing and why is it key to Christmas appeal success?

NFP Solutions, Data Solutions

This year, when many non-profit organisations are reeling from the tangled social and financial effects of the pandemic and being forced to do more with less, the key to Christmas appeal success will be reducing waste and improving return on investment

Man walking in the colorful lights.

The review of the Privacy Act 1988 could bring us closer to a solution to Australia’s byzantine privacy regulations

Business Data, PCI & Privacy Act Compliance

The Review of the Privacy Act 1988 is the Australian Government’s response to the recommendations made following the ACCC’s Digital Platforms Inquiry. The Inquiry’s final report was published in July 2019 and told us what we, by and large, already suspected

architecture with pink panels

The path to data-driven customer loyalty is long but very rewarding

Loyalty, Data-Driven Marketing

In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.

Data Visualisation – Are you making the most of your data?

Data Solutions, Business Data

Fast, effective decision making relies heavily on your ability to understand and analyse your data. With nearly three decades’ experience, DCA can expertly assist your organisation to develop a business intelligence solution designed to maximise your growth.

Digital 3D city

Driving an exceptional customer experience; Technology and a 360 degree customer view

Data-Driven Marketing

It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.

Women using voice search

Consumers show businesses how to use voice search

Business Data, Data-Driven Marketing

We’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.

Purple optical light

Marketing versus Sales. Who claims glory at the end of the quarter?

Business Data, Data-Driven Marketing

It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?