The path to data-driven customer loyalty is long but very rewarding
In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.Read More
DCA Sponsors the Fundraising Institute of Australia’s Best Pivot Campaign or Initiative AwardNFP Solutions, News
Commentators predicted going in that 2020 would be a year of emerging crises globally, but few of us here in Australia suspected that we would lack even the luxury of taking each new crisis one at a time
Email marketing in 2020 is not just sending emailsLoyalty, Data-Driven Marketing
I suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
DCA achieves PCI-DSS certification for data security while processing 20M transactionsNews, PCI & Privacy Act Compliance
DCA has achieved PCI-DSS certification for the 8th consecutive year. Our accreditation includes Service Provider at the highest level (Level 1) as well as Merchant accreditation.
Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.Data-Driven Marketing
Automation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.
Data Visualisation – Are you making the most of your data?Data Solutions, Business Data
Fast, effective decision making relies heavily on your ability to understand and analyse your data. With nearly three decades’ experience, DCA can expertly assist your organisation to develop a business intelligence solution designed to maximise your growth.
Is there such a thing as a bad lead?Business Data, Data-Driven Marketing
So much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.
Driving an exceptional customer experience; Technology and a 360 degree customer viewData-Driven Marketing
It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.
How do you make sure your event is attended—by the right people?Business Data, Data-Driven Marketing
As you’re no doubt aware, any solid event strategy needs your organisation to think about your goals and how you’ll define success before getting started with an event.
Consumers show businesses how to use voice searchBusiness Data, Data-Driven Marketing
We’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.
Three things you need to understand to make Augmented Intelligence work for your businessBusiness Data, Data-Driven Marketing
When we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.
Account Based Marketing- A Data Driven Approach for ITBusiness Data, Data-Driven Marketing
Account Based Marketing (ABM) is a concept in Marketing that has been around for a long time, but like many trends in the market interest is heating up, especially in large IT organisations.
What will marketing automation really do for you?Data Solutions, Business Data, Data-Driven Marketing
Every CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers.
Marketing versus Sales. Who claims glory at the end of the quarter?Business Data, Data-Driven Marketing
It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?
The hidden world of marketing – Customer Relationship Management systemsData-Driven Marketing
Customer Relationship Management systems (CRM) are the backbone of modern-day marketing. There has been unprecedented growth in spending on CRM systems; according to Garner the CRM software industry grew 15.6%