Articles
Data-Driven Marketing
The path to data-driven customer loyalty is long but very rewarding
Loyalty, Data-Driven MarketingIn a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.
The hidden world of marketing – Customer Relationship Management systems
Data-Driven MarketingCustomer Relationship Management systems (CRM) are the backbone of modern-day marketing. There has been unprecedented growth in spending on CRM systems; according to Garner the CRM software industry grew 15.6%
Email marketing in 2020 is not just sending emails
Loyalty, Data-Driven MarketingI suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.
Data-Driven MarketingAutomation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.
Is there such a thing as a bad lead?
Business Data, Data-Driven MarketingSo much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.
Driving an exceptional customer experience; Technology and a 360 degree customer view
Data-Driven MarketingIt’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.
How do you make sure your event is attended—by the right people?
Business Data, Data-Driven MarketingAs you’re no doubt aware, any solid event strategy needs your organisation to think about your goals and how you’ll define success before getting started with an event.