Articles

Data-Driven Marketing

Automation for small businesses

Business Data, Data-Driven Marketing

For small businesses, automation may have a lot to offer, but it can also appear frustratingly complex and inaccessible. Perhaps there seems to be a lot to learn, and many convoluted systems to put in place or services to purchase before anything can really be achieved.

architecture with pink panels

The path to data-driven customer loyalty is long but very rewarding

Loyalty, Data-Driven Marketing

In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.

Artificial network blue lights

Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.

Data-Driven Marketing

Automation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.