Articles
Data-Driven Marketing
Achieving unique and personalised customer experiences through data and technology disruption
Data-Driven MarketingDCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.
Data audit: First step to meet new privacy changes
Data-Driven MarketingEOFY and privacy law changes signal right time for a Data Audit – Book your Audit by June 30! As part of the Privacy Act, you must be able to ensure the integrity of your consumer’s data and safeguard your data processes.
Stop hesitating. Use your data and make your next move with confidence
Data-Driven MarketingWouldn’t it be nice to take the guesswork out of your marketing? With good data, you can. The verdict is well and truly in. Data has become an ‘indispensible asset’ to marketing and advertising efforts.
8 ways DCA can enhance your data-driven marketing
Data-Driven MarketingWhether you use us a little bit or a lot, you’ll see your data reach new heights. One piece of advice we are confident telling our clients is that data-driven marketing is here to stay and that a well thought-out investment in it will be worthwhile.
Data-driven marketing is here to stay – Here’s how we can help
Data-Driven MarketingThe facts on how DCA can help your data and marketing technologies reach new heights. An increasingly digitised world means that there is more potential than ever for marketers to access data about their customers.
Retail priorities are mobility, social staffing and a 360 view of the customer
Data-Driven MarketingThe mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.
Only 5% of Aussie marketers have a single customer view
Data-Driven MarketingThe majority of Australian marketers don’t have a single view of their customers and are dissatisfied with their cross-channel marketing efforts, according to a new report.