Articles
Data-Driven Marketing
Automation for small businesses
Business Data, Data-Driven MarketingFor small businesses, automation may have a lot to offer, but it can also appear frustratingly complex and inaccessible. Perhaps there seems to be a lot to learn, and many convoluted systems to put in place or services to purchase before anything can really be achieved.
Customer profiling: what is it and how do you do it?
NFP Solutions, Data-Driven MarketingCustomer profiling, also called consumer profiling (or donor profiling in the non-profit space), is the process of collecting and analysing data to create personas.
How to achieve a single customer view
Data Solutions, Data-Driven MarketingA single customer view (also referred to sometimes as a 360 customer view) is the practice of collecting all requisite information across separate sources and aggregating it into one single, comprehensive record for each customer.
The path to data-driven customer loyalty is long but very rewarding
Loyalty, Data-Driven MarketingIn a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.
The hidden world of marketing – Customer Relationship Management systems
Data-Driven MarketingCustomer Relationship Management systems (CRM) are the backbone of modern-day marketing. There has been unprecedented growth in spending on CRM systems; according to Garner the CRM software industry grew 15.6%
Email marketing in 2020 is not just sending emails
Loyalty, Data-Driven MarketingI suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.
Data-Driven MarketingAutomation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.