Articles
Data-Driven Marketing
Email marketing in 2020 is not just sending emails
Loyalty, Data-Driven MarketingI suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.
Data-Driven MarketingAutomation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.
Is there such a thing as a bad lead?
Business Data, Data-Driven MarketingSo much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.
Driving an exceptional customer experience; Technology and a 360 degree customer view
Data-Driven MarketingIt’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.
How do you make sure your event is attended—by the right people?
Business Data, Data-Driven MarketingAs you’re no doubt aware, any solid event strategy needs your organisation to think about your goals and how you’ll define success before getting started with an event.
Consumers show businesses how to use voice search
Business Data, Data-Driven MarketingWe’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.
Three things you need to understand to make Augmented Intelligence work for your business
Business Data, Data-Driven MarketingWhen we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.