Articles

Data-Driven Marketing

Futuristic AI

Three things you need to understand to make Augmented Intelligence work for your business

Business Data, Data-Driven Marketing

It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?

Purple optical light

Marketing versus Sales. Who claims glory at the end of the quarter?

Business Data, Data-Driven Marketing

It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?

View of city from purple and pink tinted windows

Achieving unique and personalised customer experiences through data and technology disruption

Data-Driven Marketing

DCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.