Articles

Data-Driven Marketing

architecture with pink panels

The path to data-driven customer loyalty is long but very rewarding

Loyalty, Data-Driven Marketing

In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.

Artificial network blue lights

Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.

Data-Driven Marketing

Automation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.

Digital 3D city

Driving an exceptional customer experience; Technology and a 360 degree customer view

Data-Driven Marketing

It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.