Articles
Data-Driven Marketing
Is there such a thing as a bad lead?
Business Data, Data-Driven MarketingSo much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.
Driving an exceptional customer experience; Technology and a 360 degree customer view
Data-Driven MarketingIt’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.
How do you make sure your event is attended—by the right people?
Business Data, Data-Driven MarketingAs you’re no doubt aware, any solid event strategy needs your organisation to think about your goals and how you’ll define success before getting started with an event.
Consumers show businesses how to use voice search
Business Data, Data-Driven MarketingWe’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.
Three things you need to understand to make Augmented Intelligence work for your business
Business Data, Data-Driven MarketingWhen we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.
Account Based Marketing- A Data Driven Approach for IT
Business Data, Data-Driven MarketingAccount Based Marketing (ABM) is a concept in Marketing that has been around for a long time, but like many trends in the market interest is heating up, especially in large IT organisations.
What will marketing automation really do for you?
Data Solutions, Business Data, Data-Driven MarketingEvery CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers.