Articles
Loyalty
Email marketing in 2020 is not just sending emails
Loyalty, Data-Driven MarketingI suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
Customer service and its challenges during COVID-19
Data Solutions, LoyaltyCustomer service is a challenging job on any day, but the challenges have only increased during the COVID-19 pandemic.
How loyalty programs deliver data wins across your business
LoyaltyData won’t just influence your loyalty program. It can change the way you do business. Generally when an organisation starts to consider a loyalty program they head straight to exploring program design, how they will award points and, of course the fun part of the equation — the rewards!
Welcome your loyalty members the right way
LoyaltyFirst impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs – that you send to…
A dozen ways marketing automation gets you there faster
LoyaltyReact to customers in real time and scale marketing for ROI wins Feel like your ‘batch and blast’ emails aren’t hitting the mark? Do you have some great information about your loyalty members, but don’t know how to use it to maximum effect?
How to achieve loyalty success in 2016
LoyaltyWith a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?
7 ways a loyalty program can get you closer to your customers
LoyaltyFind out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more. But can you…