Articles

Loyalty

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The path to data-driven customer loyalty is long but very rewarding

Loyalty, Data-Driven Marketing

In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.

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How loyalty programs deliver data wins across your business

Loyalty

Data won’t just influence your loyalty program. It can change the way you do business. Generally when an organisation starts to consider a loyalty program they head straight to exploring program design, how they will award points and, of course the fun part of the equation — the rewards!

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Welcome your loyalty members the right way

Loyalty

First impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs ­– that you send to…