Email marketing in 2020 is not just sending emailsLoyalty, Data-Driven Marketing
I suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
How loyalty programs deliver data wins across your businessLoyalty
Data won’t just influence your loyalty program. It can change the way you do business. Generally when an organisation starts to consider a loyalty program they head straight to exploring program design, how they will award points and, of course the fun part of the equation — the rewards!
Welcome your loyalty members the right wayLoyalty
First impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs – that you send to…
A dozen ways marketing automation gets you there fasterLoyalty
React to customers in real time and scale marketing for ROI wins Feel like your ‘batch and blast’ emails aren’t hitting the mark? Do you have some great information about your loyalty members, but don’t know how to use it to maximum effect?
7 ways a loyalty program can get you closer to your customersLoyalty
Find out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more. But can you…