Articles
Data-Driven Marketing
Only 5% of Aussie marketers have a single customer view
Data-Driven MarketingThe majority of Australian marketers don’t have a single view of their customers and are dissatisfied with their cross-channel marketing efforts, according to a new report.
Top tips for becoming commercially successful through data
Data-Driven MarketingGuess what? The experts also promote a single-customer view … DCA is not alone in prioritising a single-customer view. When speaking at the recent Australian Data Strategy Symposium, the head of Data@Ogilvy also advocated pulling data into a 360-degree customer view, combining transaction history, service, campaign response, channel behaviour and third-party data sources.
The perfect data partner
Data Solutions, Data-Driven MarketingDCA’s in-house data-driven marketing agency provides end-to-end solutions for enterprises across Australia Our core business is data. We have more than 20 years’ experience providing data-driven solutions across the spectrum, from simple data-quality jobs to large, complex data projects, and even the development of bespoke applications.
Customers, opportunities and leads: your database is an investment in the future
News, Data-Driven MarketingStrong customer and prospect databases are powerful sources for marketing activities Your database can either power your marketing activities or sabotage them. In the first instance, they give you the information necessary to ensure your messages reach the right people, as well as ensuring that the right quantity of leads are pulled into your sales funnel.
Enhance your data against third-party databases
Data-Driven MarketingData enhancement is the process of validating a database against third-party knowledge bases in order to check, update and complete a company’s information.
Data, data everywhere… the importance of consolidated data sources
Data Solutions, Data-Driven MarketingData is hot, in the marketing world at least. At DCA we are having an unprecedented number of conversations about how improving data quality and consolidating databases leads to big results: more effective marketing campaigns, higher ROI and better customer engagement.
What’s the state of your marketing data?
Data Solutions, Data-Driven MarketingData management and data hygiene are probably the most overlooked components of a successful marketing program, right after the content. According to research conducted in America, US Enterprises are in the race to dramatically improve their data quality, and therefore their revenue and customer engagement.