Retail priorities are mobility, social staffing and a 360 view of the customer

The mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.” It’s been out there for a long time but at least now we are starting to see our customers are making progress against that goal.”

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