Articles

Enhance your data against third-party databases

Data-Driven Marketing

Data enhancement is the process of validating a database against third-party knowledge bases in order to check, update and complete a company’s information.

Data, data everywhere… the importance of consolidated data sources

Data Solutions, Data-Driven Marketing

Data is hot, in the marketing world at least. At DCA we are having an unprecedented number of conversations about how improving data quality and consolidating databases leads to big results: more effective marketing campaigns, higher ROI and better customer engagement.

What’s the state of your marketing data?

Data Solutions, Data-Driven Marketing

Data management and data hygiene are probably the most overlooked components of a successful marketing program, right after the content. According to research conducted in America, US Enterprises are in the race to dramatically improve their data quality, and therefore their revenue and customer engagement.