Data Visualisation – Are you making the most of your data?Data Solutions, Business Data
Fast, effective decision making relies heavily on your ability to understand and analyse your data. With nearly three decades’ experience, DCA can expertly assist your organisation to develop a business intelligence solution designed to maximise your growth.
Is there such a thing as a bad lead?Business Data, Data-Driven Marketing
So much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.
How do you make sure your event is attended—by the right people?Business Data, Data-Driven Marketing
As you’re no doubt aware, any solid event strategy needs your organisation to think about your goals and how you’ll define success before getting started with an event.
Consumers show businesses how to use voice searchBusiness Data, Data-Driven Marketing
We’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.
Three things you need to understand to make Augmented Intelligence work for your businessBusiness Data, Data-Driven Marketing
When we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.
Account Based Marketing- A Data Driven Approach for ITBusiness Data, Data-Driven Marketing
Account Based Marketing (ABM) is a concept in Marketing that has been around for a long time, but like many trends in the market interest is heating up, especially in large IT organisations.
What will marketing automation really do for you?Data Solutions, Business Data, Data-Driven Marketing
Every CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers.