Articles

Recently, representatives from our DCA Data Services team packed off to the Asia Pacific Loyalty Conference 2024. We were delighted by the opportunity to catch up with our friends and industry colleagues and to get a feel for the current challenges and recent triumphs in the loyalty sector.

DCA is excited to announce a strategic reseller partnership with Validity, a global leader in data quality and email marketing success solutions. Through this partnership, DCA will now offer Validity's renowned DemandTools solution to its extensive network of customers.

Modern businesses collect a lot of data. In the internet era, every transaction, visit, delivery, page view, click, and share is registered as a new data point. This is extremely useful, because that information can tell you a lot about how your business is performing and what strategies might improve that performance. But collecting a lot of data is no guarantee of data quality. And that’s where data cleansing comes in.

Modern businesses collect a lot of data. In the internet era, every transaction, visit, delivery, page view, click, and share is registered as a new data point. This is extremely useful, because that information can tell you a lot about how your business is performing and what strategies might improve that performance. But collecting a lot of data is no guarantee of data quality. And that’s where data cleansing comes in.

What’s data democratisation? Data democratisation has become a popular industry phrase over the past couple of years. But what does “data democratisation” mean? “Democratisation” is the act of making something accessible to everyone. A company’s data assets, of course, are a resource that shouldn’t always be freely accessed by everyone, because it can be sensitive.

What is data privacy and why is it important? To get to the root of the matter, let’s start at the beginning: what’s privacy? At its most fundamental, “privacy” refers to the idea that we can restrict access to information about ourselves as individuals.