Email and Phone Validation
Eliminate data duplication
Don’t let duplicates damage your brand and ROI
Having duplicate records in your system damages your brand and ROI at multiple touchpoints. It results in inaccurate reporting, poor knowledge of your contacts, and individuals receiving duplicate communications from your organisation.
In a database of 100,000 members where 15% are duplicate records, if your target cost per conversion for campaigns is $50 and you set a budget for a 10% conversion rate, that $500,000 budget may include up to $75,000 wasted costs.
Case Study: An Australian University
Finding a way to recapture that university spirit
Our client is a world-class educational and research university that ranks within the QS Top 50 Under 50, boasting nearly 60,000 current students and hundreds of thousands of alumni. Download the case study to find out how DCA helped this institution increase the contactability of alumni by lifting the percentage of valid email addresses in their CRM system.
Your data partner
With DCA as your data partner, you can safely merge leads and dedupe records for accurate attribution, reporting and analytics.
Our scalable service can be delivered on a project basis, or as an ongoing, automatic data cleansing service.
Our service includes:
- – Examination of all current data and data sources,
- – Identification of key duplication sources,
- – Identification of potential duplicate leads
- – Resolution path development using complex merge logic,
- – Compilation of exclusion data,
- – Data cleanse and merge
Unified, trustworthy data in any system.