Industry Experience

Trusted Partner
Industry Experience
With the marketing landscape becoming more complex and cluttered, expectations from customers are rising in relation to their experience with your brand.
More data, more analytics, rapid increases in marketing technology sophistication, and the need for communication personalisation and sales and marketing alignment means it’s imperative to partner with an organisation that has extensive industry experience, like DCA.

Case Study: Viva Energy Retail
Data-driven customer engagement
The team at Viva Energy Retail knew their customer data could be leveraged to lift engagement through segmentation. Although they had exceptionally valuable insights as to how customers viewed their fuel purchases, they had no way of matching those insights back to their database—the information was all there, but couldn’t be linked. Together, DCA and Viva Energy Retail developed a custom program to link customer records with effective behavioural profiles, applied across the whole database.

Fundraising Specialists
The DCA team have worked with fundraisers for over 20 years, and our team understands the unique challenges faced by industry professionals. DCA are also proud to be a Fundraising Institute of Australia (FIA) National Sponsor and an adherent to the FIA Code of Conduct.
“Interactions with DCA have always been really positive and professional, and the individuals we’ve had involved have set the standard for customer care. DCA know what they’re doing.”
David Overend
CIO, Oxfam Australia
Business Data Experts
With over 20 years’ experience across government, retail, nonprofit, professional services, manufacturing, technology, transportation, and more, the DCA team are experts across every industry. Any system, any data – DCA does the heavy lifting for you.
“When we first started on a journey of digital transformation, it was clear we needed partners to support that vision. DCA came out really quickly as being a great fit.”
John Walker
Head of Marketing and Customer Experience, Isuzu Australia