Viva Energy Retail - Data-Driven Customer Engagement

Data Services / Resources / Case Studies / Viva Energy Retail – Data-Driven Customer Engagement

Discover how Viva Energy Retail applied high-value behavioural research to customer and prospect records, assigning predictive segmentation without labour-intensive surveys.

The team at Viva Energy Retail knew their customer data could be leveraged to lift engagement through segmentation. Although they had exceptionally valuable insights as to how customers viewed their fuel purchases, they had no way of matching those insights back to their database—the information was all there, but couldn’t be linked. Together, DCA and Viva Energy Retail developed a custom program to link customer records with effective behavioural profiles, applied across the whole database.

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