CSR – Building solid foundations for the future

Established more than a century ago in Sydney, CSR is one of Australia’s oldest manufacturers.

Read the case study to discover how DCA worked with CSR to identify which records across multiple, siloed systems were duplicates and consolidate them in the pursuit of coming as close as possible to a single, unified view of each customer – a foundational step for high-quality marketing campaigns, business intelligence and strategic capabilities.

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