Fujifilm A clearer picture through data enhancement

Client Requirements

To build a consistent sales pipeline and stronger marketing through segmentation FUJIFILM BI needed to undertake a data enhancement project that would ensure:

  • Sales coverage is suitably arranged
  • Optimal shaping of the total addressable market for strategic acquisition
  • Correctly classify customer segments, including use of industry and geographic data
  • Ongoing data quality with correct organisational information like ABNs, employee numbers, and revenue

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