Client Requirements

HTHG required a sophisticated loyalty system that offered the full circle of service to its customers, stores and head office.
The loyalty system needed to:

  • Manage customer profiles in order to obtain a single view of their loyalty members, including their transactions.
  • Interact with various Point of Sale (POS) vendors.
  • Capture data relating to product line items.
  • Award customers Loyalty points on all purchases made instore.
  • Provide tailored reporting at customer and store level.
  • Campaign and promotion management to customers

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