HTHG required a sophisticated loyalty system that offered the full circle of service to its customers, stores and head office.
The loyalty system needed to:
- Manage customer profiles in order to obtain a single view of their loyalty members, including their transactions.
- Interact with various Point of Sale (POS) vendors.
- Capture data relating to product line items.
- Award customers Loyalty points on all purchases made instore.
- Provide tailored reporting at customer and store level.
- Campaign and promotion management to customers