ISUZU Australia had multiple hurdles between their existing state and their goals. The team were dealing with;
- An incomplete customer view duplicate issues and siloed information
- A lack of marketing automation capabilities, inadequate analytics and limited lead generation capabilities
- Manual data entry, poor-quality data, and poor reporting tools for staff in the field.
ISUZU Australia wanted to simplify and automate their data-reliant systems, increasing visibility and developing an insight-led culture. Their goal was to implement best practice user experience centred on a leading CRM and marketing platform to a full-circle customer experience.