Client Requirements

Melbourne Storm required integration of their data to create a comprehensive database containing a single customer view of members and fans.
The aim was to achieve the following outcomes:

  • Gain a better understanding of their members and fans
  • Tailor more relevant offers
  • Improve response rates
  • Reduce wastage
  • Avoid sending multiple messages
  • Increase advertising through engagement channels
  • Attract new sponsors
  • Commercialise their data

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