Melbourne Storm - Data Services

Data Services / Resources / Case Studies / Melbourne Storm

Client Requirements

Melbourne Storm required integration of their data to create a comprehensive database containing a single customer view of members and fans.
The aim was to achieve the following outcomes:

Gain a better understanding of their members and fans
Tailor more relevant offers
Improve response rates
Reduce wastage
Avoid sending multiple messages
Increase advertising through engagement channels
Attract new sponsors
Commercialise their data

Discover DCA’s solution

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