Mercury Marine -A rising tide lifts all boats

Client Requirements

Mercury Marine wanted to build loyalty among current and potential owners of their engines through effective customer relationship management throughout the entire customer lifecycle. When Mercury Marine first began investigating building stronger relationships directly with the customer, they came up against two major hurdles:

  • Poor data quality of records going back 10+ years
  • Increasing legislative complexity around opt-ins and marketing permissions

Discover DCA’s solution

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