Client Requirements

NRMA have two speciality magazines being: • Australian Caravan+RV is a bimonthly travel and lifestyle title for those who love to explore Australia. • Australian Classic Car is a monthly magazine for those passionate about classic cars. NRMA was managing subscriptions for these two magazines in-house. As the magazines grew in size and number of subscribers, NRMA needed to consider alternative arrangements. These included outsourcing to an external company or employing additional staff to manage the subscription management processes.

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