Client Requirements

The Australasian branch of Viking Cruises was not optimising their data because they did not have a single view of passenger activity across their many multiple databases. To rectify this problem, our client sought a data service provider who could fill the following requirements:

  • Single view of customer
  • A clean central database free of duplications
  • To have a data driven marketing environment optimised by the best possible data
  • An internally accessible stable data platform providing an ongoing 360 view of customer activity
  • Flexibility of a data partner to handle complex ongoing requirements and deliver the desired outcome

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