Client Requirements

WOBI host a number of prestigious events throughout the year, including the World Business Forum and the Digital Transformation forum in Sydney, Australia. Marketing activity for these events was limited to their own database, and did not take advantage of the wider market opportunities available to them in Australia. WOBI required a new way to identify leads and prospects for their core market segments, as well as develop a growth strategy to meet the following business goals:

  • Build brand awareness in local audience segments that had previously never heard of WOBI events before
  • Increase the number of qualified, nurtured leads through marketing automation and digital content
  • Boost sales through direct mail campaigns

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