The Donor Journey. Reach. Acquire. Retain. Engage.

Fundraising is necessary but challenging work. Recent years have seen it grow more challenging in several ways. The percentage of Australians donating to nonprofits has been in decline for a decade, and last year’s combination of disasters — from a catastrophic bushfire season to COVID-19 pandemic conditions — have caused significant upheaval in Australian lives, which necessarily impacted the sector.

The donor journey isn’t always a linear one. Donors can move between stages for different reasons — finances, living situations, interests, preferences. However, it can be a useful model in considering specific tactics for managing your supporters. This paper has divided the donor journey into four distinct phases, based on the goal of the non-profit during each one: Reach, Acquire, Retain and Engage.

Download the Whitepaper

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About the Author

Hanzel Nillo is DCA’s Partner and Customer Engagement Lead, working with fundraisers of all sizes to drive success through data. With over a decade of expertise, Hanzel’s holistic understanding of the industry landscape gives him a unique insight into the data-driven challenges fundraisers are facing and how to overcome them.

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