The C5 Anti-Corruption Seminar was held in Australia for the first time on 29-30 April. The Seminar attracted solicitors and law representatives from various Australian organisations and industries due to its focus on Global Anti-Corruption best practice when applying these guidelines to Asia Pacific Businesses.
For over a decade, events produced by C5 have offered interactive, topical and business critical forums across a multitude of industries around the world. Based in the heart of central London, C5 holds conferences across the globe and has grown to produce over 90 market leading events a year, attended by thousands of senior delegates from all over the world.
The role of our Data Services team was to manage C5’s complete Direct Mail Marketing Channels program in promoting their Anti-Corruption Seminar to thousands of contacts in Australia and abroad. This involved:
- Data Processing, Cleansing and De-duping of C5’s data in preparation for direct marketing campaigns
- Production of C5’s 8 page seminar brochure and envelopes for the roll out of the direct marketing campaigns
- Scheduling multiple mail outs of direct marketing materials, i.e. event brochures
- Insert & Lodgement of C5’s direct marketing materials to contacts in Australia and abroad to advertise the event
May 2013
