Articles

New Australian Privacy Laws – Is your data ready?

Data Solutions

New Australian privacy legislation came into effect on 12 March 2014, governing the way in which businesses collect, store and use data.

What’s the state of your marketing data?

Data Solutions, Data-Driven Marketing

Data management and data hygiene are probably the most overlooked components of a successful marketing program, right after the content. According to research conducted in America, US Enterprises are in the race to dramatically improve their data quality, and therefore their revenue and customer engagement.

Everything starts with the data – getting a single customer view

Data Solutions

With data – as with most things – it’s the quality that counts. More customer data does not mean more customers, no matter what you wish. Instead, what it often means is bad data: more duplicates, more incomplete information, more fragments, all of which lead to ineffective marketing campaigns and an inaccurate picture of your…

Publishers, manage your subscribers for less than $5 each

Data Solutions

DCA is the industry leader, with more than ten years’ experience in subscription management and fulfilment services. As such, in partnership with Publishers DCA provides the customer service necessary for successful marketing campaigns including subscription renewals, acquisitions, cross-selling and up-selling.