Database Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.
MarketBase comprises several databases that provide comprehensive market intelligence on major businesses in Australia and New Zealand, with a particular focus on IT decision-makers and IT company information.
Over the next several weeks DCA’s IncNet business will take over support functions for the MarketBase products and customers. The MarketBase products’ data quality and updating will be enhanced by IncNet’s industry leading research capabilities.
Declan Ryan, DCA’s CEO said “MarketBase is a natural fit for DCA’s IncNet business and cements DCA’s strong portfolio of quality data technologies and solutions for our customers. This new acquisition continues to accelerate the pace of innovation and new technology development at DCA.”
Database Consultants Australia acquired MarketBase from FairfaxMedia Publications Pty Ltd on Thursday March 10 2016.