Data Services
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Rationalising Your Technology Stack 101
If there exists a business problem, you can be pretty sure someone has created a technology solution to fix it. We know that sales teams alone use an average of 10 different tools to close deals, and most of those professionals feel overwhelmed. Large organisations in particular often find themselves juggling a confusing melange of…
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Australian banking sector must leverage data for success.
Data TechnologyAustralia’s banking and finance sector has seen some turbulence in the last several years. Although it might outwardly appear that shifts in the competition landscape are disparate and unrelated, they do all have one thing in common: organisations looking to get ahead are going to need excellent data strategies. Royal Commission and reporting The 2019…
The Anatomy of a Data Migration
Data Solutions, Data-Driven MarketingData migration means moving data permanently from one storage system to a different one. There are varied reasons for undertaking a data migration, from the obsolescence of older systems to novel marketing tools offered by a newer one that empowers a marketing strategy.
Can we still trust our SME lending predictions?
Data TechnologyWith inflation at a thirty-year high, past behaviour is no longer a sufficient predictor of borrower serviceability. Our current macroeconomic climate of higher interest and inflation isn’t strictly novel. But it is something we haven’t seen in Australia for many years. The Reserve Bank of Australia indicates that inflation this year has attained a thirty…
Risky Business? Assessing Risk in the Australian Construction Sector
Business DataThe construction industry is a fraught place to operate right now and researching your business relationships has never been so critical. Historically, the industry has been subject to price volatility and supply chain problems, but recent stressors have stretched it to its limits. Global responses to the COVID-19 pandemic caused delays in production, skilled labour…
Streamline Your Account-Based Marketing Strategy Research.
Data-Driven MarketingWhy Research is Critical to Your Account-Based Marketing Strategy What is account-based marketing? A traditional lead generation funnel runs from the broadest part of the funnel—brand awareness—to the narrowest—converted customers. This is a strategy that diffuses your company’s resources across a broad array of potential customers, and it might use tactics like direct or electronic…
ANZSIC vs Keywords for Procurement in FY23/24
Business DataAre you exposing your supply chain to risk and missed opportunities by not investigating alternatives to ANZSIC? The ANZSIC is by nature and intention the most general tool for business and economic statistics. Businesses that engage in a wide range of activities will nevertheless be described only by their predominant activity. For procurement professionals, a…