Data Services
Blog & News Centre.
Targeting a new demographic is fraught with potential pitfalls—but it’s easier with data in the driver’s seat
A recent news article over at the ABC caught our eye. It details how Volunteering WA employed a marketing agency to “kickstart the sector’s makeover” and successfully attract new blood from a younger generation
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Data breaches and leaks
Data Solutions, PCI & Privacy Act ComplianceWe store personal data for diverse purposes: health services store patient information, retailers store past purchases and buyer preferences, charitable organisations store information about past donations. In some cases, organisations are required to hold onto this information for tax or other compliance purposes.
How to achieve a single customer view
Data Solutions, Data-Driven MarketingA single customer view (also referred to sometimes as a 360 customer view) is the practice of collecting all requisite information across separate sources and aggregating it into one single, comprehensive record for each customer.
Salesforce.org Data Migration Best Practices
NFP Solutions, NewsDCA recently partnered with Salesforce.org to bring you the Salesforce.org Data Migration Best Practices Webinar. In it, Hanzel Nillo, Head of Customer Engagement and Partnerships for Data Services, got together with the Salesforce Customer Success Team to talk through every step of a data migration project.
Customer Service After Covid
Data Solutions, Business DataCustomer experience’ has been an industry watchword for years – and with good reason. Customers want, and now expect, a strong customer experience every time they engage with a brand.
5 donor profiles you should be using for Christmas appeals
NFP SolutionsOur data-driven fundraising experts have identified these 5 key types of donors who you need to consider during your seasonal appeal
10 ways to make your Christmas appeal easier and more efficient
NFP SolutionsDCA’s non-profit experts share 10 things you can do to improve your Christmas appeal