Articles

Data for Retail & Loyalty

DCA at the Asia Pacific Loyalty Conference 2024

Data for Retail & Loyalty, Loyalty, News

Recently, representatives from our DCA Data Services team packed off to the Asia Pacific Loyalty Conference 2024. We were delighted by the opportunity to catch up with our friends and industry colleagues and to get a feel for the current challenges and recent triumphs in the loyalty sector.

Leveraging Loyalty Data to Lift Customer Experience

Data for Retail & Loyalty, Loyalty

Positive vibes only: reduce your reliance on complex tools and leverage your loyalty data to lift your customer experience Over the past few years we’ve seen a move to really prioritise customer experience. In 2021, customer service leaders reported that the expectations of customers were at an all-time high and that, mostly, they didn’t have…