Omni-channel retail experience and the importance of Data Hygiene

Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.

As such, successful retailers need to embrace digital channels. They also need to ensure they have an ongoing data hygiene plan to address incomplete or missing data, outdated information and inaccurate data – particularly when POS data is concerned and human error can occur.

DCA can assist with your data hygiene plan.

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