Make marketing more efficient
When your business has multiple sources updating records, it can seem impossible to avoid and eliminate duplicate records. Duplicate records can impact your marketing campaign attribution and can affect business performance, cloud analytics and gives customers the wrong message (literally!).
Having duplicate records in your system damages your brand and ROI at multiple touchpoints. It results in inaccurate reporting, poor knowledge of your contacts, and individuals receiving duplicate communications from your organisation.
In a database of 100,000 members where 15% are duplicate records, if your target cost per conversion for campaigns is $50 and you set a budget for a 10% conversion rate, that $500,000 budget may include up to $75,000 wasted costs.
Compromised Address Fields
For a direct mail campaign to a database of 100,000 members with a cost of $5 per mail pack, the cost associated with a 5% return to sender rate is $25,000 wasted.
If 10% of those undelivered mail packs resulted in a conversion with an annual amount of $500 each, that’s $250,000 in lost revenue.
Incorrect Phone Numbers
Calling invalid or incorrect phone numbers incurs call costs ranging from $4-$7 per attempt. In a database of 100,000 contacts with 25,000 unusable numbers, the minimum wasted cost is $100,000.
If 10% of these missed opportunities converted with an annual value of $500 each, that’s $1,250,000 lost revenue.
Invalid Email Addresses
In an email database with 100,000 members and a successful delivery rate of 75%, 25,000 emails are never received. If 10% of those missed opportunities converted with an annual value of $500 each, that’s $1,250,000 lost revenue.
If your delivery rate drops to 60%, sends from your domain may be flagged as low-quality spam, preventing future emails being delivered.
Your Data Partner
With DCA as your data partner, you can safely merge leads and dedupe records for accurate attribution, reporting and analytics. Our service includes:
- Examination of all current data, all data sources and identification of key duplication sources,
- Identification of potential duplicate leads and the resolution path using complex merge logic,
- Compilation of exclusion data,
- Data cleanse and merge on a project basis or we can establish an ongoing, automatic data cleansing service.