Data Cleansing
Make marketing more efficient
Data Cleansing
When your business has multiple sources updating records, it can seem impossible to avoid and eliminate duplicate records. Duplicate records can impact your marketing campaign attribution and can affect business performance, cloud analytics and gives customers the wrong message (literally!).
Your Data Partner
Data Partner
With DCA as your data partner, you can safely merge leads and dedupe records for accurate attribution, reporting and analytics. Our service includes:
- Examination of all current data, all data sources and identification of key duplication sources,
- Identification of potential duplicate leads and the resolution path using complex merge logic,
- Compilation of exclusion data,
- Data cleanse and merge on a project basis or we can establish an ongoing, automatic data cleansing service.
Benefits
Benefits of DCA Data Cleansing services includes:
- Improved customer experience by sending the right message to the right person at the right time,
- High quality data leads to a reduction in costly and wasteful mail and dispatch costs,
- No risk of data loss,
- Real-time deduplication keeps your MA database dupe-free at all times.
- Ensures CAN-SPAM compliance,
- Improves the effectiveness of nurture campaigns,
- Increases the accuracy of information shared with sales, product development and finance departments.
