DCA Data Services chosen by Melbourne Storm to provide a comprehensive marketing database containing a single customer view of all members and fans and their Omni-channel activity.
Melbourne Storm is an Australian professional rugby league team based in Melbourne with a large member and fan base. They require a single customer view of member and fan activity so they can;
- gain a better understanding of their members and fans
- tailor more relevant offers
- improve response rates
- reduce wastage
- avoid sending multiple messages
- increase advertising through engagement channels
- attract new sponsors
- commercialise their data.
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September 2015
