Customer profiling, also called consumer profiling (or donor profiling in the non-profit space), is the process of collecting and analysing data to create personas. It’s a way to use data to understand customers and conceptualise the needs and wants that drive your sales.

Learn more about about customer profiling here and download our customer persona template.

Download

Resource Types

                            Array
(
    [0] => WP_Term Object
        (
            [term_id] => 3
            [name] => Case Studies
            [slug] => case-studies
            [term_group] => 0
            [term_taxonomy_id] => 3
            [taxonomy] => resource-type
            [description] => 
            [parent] => 0
            [count] => 44
            [filter] => raw
            [term_order] => 1
        )

    [1] => WP_Term Object
        (
            [term_id] => 4
            [name] => Whitepapers
            [slug] => whitepapers
            [term_group] => 0
            [term_taxonomy_id] => 4
            [taxonomy] => resource-type
            [description] => 
            [parent] => 0
            [count] => 14
            [filter] => raw
            [term_order] => 2
        )

    [2] => WP_Term Object
        (
            [term_id] => 5
            [name] => Fact Sheets
            [slug] => fact-sheets
            [term_group] => 0
            [term_taxonomy_id] => 5
            [taxonomy] => resource-type
            [description] => 
            [parent] => 0
            [count] => 12
            [filter] => raw
            [term_order] => 3
        )

    [3] => WP_Term Object
        (
            [term_id] => 7
            [name] => Webinars
            [slug] => webinars
            [term_group] => 0
            [term_taxonomy_id] => 7
            [taxonomy] => resource-type
            [description] => 
            [parent] => 0
            [count] => 2
            [filter] => raw
            [term_order] => 5
        )

    [4] => WP_Term Object
        (
            [term_id] => 34
            [name] => Tools
            [slug] => tools
            [term_group] => 0
            [term_taxonomy_id] => 34
            [taxonomy] => resource-type
            [description] => 
            [parent] => 0
            [count] => 15
            [filter] => raw
            [term_order] => 6
        )

)