Articles
Data Management
CRM Systems 101: What are they, what can you do with them, and how do you know you need one?
Data Management, Glossary‘CRM’ is an acronym meaning ‘customer relationship management.’ Customer relationship management describes the way an organisation administers its connections with various customers and is not, per se, a technological intervention; all businesses must manage relationships with customers. However, when we speak of ‘CRM systems’ we mean a specific kind of technology: a collection moving parts that does the heavy lifting of collecting and keeping data that relates to customers and how they engage with the organisation. This data is drawn from every interaction the organisation has with its customers and prospects, which ranges from clicking on a link on a webpage to actually making a purchase and beyond.
5 Tips to Align Your Data Strategy With AI
Data Management, Data for AILarge businesses across the globe have enjoyed productivity gains through their applications of machine learning and similar technologies. Lately, their efforts have turned to exploring the potential of generative AI. Unsurprisingly, small and medium organisations are keen to follow suit and reap these possible benefits — ideally before their competition does.
What’s the Best CRM for Your Business? Top 10 CRMs by Use Case
Data Management, Data TechnologyDifferent platforms will have an edge over others in certain areas. This makes a ranked list unhelpful, but matching CRM to business needs can help businesses prioritise which options to investigate. 10 of the most common CRMs we encounter, separated by use case.
Customer service and its challenges during COVID-19
Data Management, Data Solutions, LoyaltyThe contact centre landscape looks different in 2025. However, businesses learnt a lot about where their processes were most — and least — resilient to sudden operational changes.
Data democratisation: what is it and why are businesses doing it?
Data Management, GlossaryWhat’s data democratisation? Data democratisation has become a popular industry phrase over the past couple of years. But what does “data democratisation” mean? “Democratisation” is the act of making something accessible to everyone. A company’s data assets, of course, are a resource that shouldn’t always be freely accessed by everyone, because it can be sensitive.
The ancient roots of generative AI
Data Management, Data for AIWith the recent release of GPT-4o from OpenAI, there’s never been a better time for us to dip our toes into the technologies underpinning our newest and most advanced generative AIs. Artificial Intelligence (AI), as we currently use the term, broadly refers to manmade constructs that can complete tasks that would usually require human reasoning.
The Salesforce World Tour 2024…and that’s a wrap!
Data Management, NewsThe DCA team recently packed ourselves off to Sydney for the Salesforce World Tour. The energy at the event was off the charts and its scale was massive: it was the biggest World Tour yet, taking up five floors of the Sydney ICC and attracting ten thousand attendees.