Articles
Data Management
What’s the Best Enhancement for Your Data? Top 10 Data Enrichment Solutions by Use Case
Australian Death Check, Data Quality, Data ManagementData enrichment means adding new information to existing records to make them more valuable. But with a wide range of data enhancements available, it can be hard to identify what will add the most value. Matching data enhancements to use cases can help decode the options and make the right decision.
What’s the Best Email Marketing Tool for Your Business? Top 10 EDM Platforms by Use Case
Data Management, Data TechnologyA list can’t determine the right email marketing tool for your business. But matching the platform’s advantages to your needs can help narrow it down.
How to create customer profiles (with a free template)
Data ManagementCustomer profiling is the process of using customer data to create representations of your most common and valuable customer types — the archetypical customers for your business.
CRM Systems 101: What are they, what can you do with them, and how do you know you need one?
Data Management, Glossary‘CRM’ is an acronym meaning ‘customer relationship management.’ Customer relationship management describes the way an organisation administers its connections with various customers and is not, per se, a technological intervention; all businesses must manage relationships with customers. However, when we speak of ‘CRM systems’ we mean a specific kind of technology: a collection moving parts that does the heavy lifting of collecting and keeping data that relates to customers and how they engage with the organisation. This data is drawn from every interaction the organisation has with its customers and prospects, which ranges from clicking on a link on a webpage to actually making a purchase and beyond.
5 Tips to Align Your Data Strategy With AI
Data Management, Data for AILarge businesses across the globe have enjoyed productivity gains through their applications of machine learning and similar technologies. Lately, their efforts have turned to exploring the potential of generative AI. Unsurprisingly, small and medium organisations are keen to follow suit and reap these possible benefits — ideally before their competition does.
What’s the Best CRM for Your Business? Top 10 CRMs by Use Case
Data Management, Data TechnologyDifferent platforms will have an edge over others in certain areas. This makes a ranked list unhelpful, but matching CRM to business needs can help businesses prioritise which options to investigate. 10 of the most common CRMs we encounter, separated by use case.
Customer service and its challenges during COVID-19
Data Management, Data Solutions, LoyaltyThe contact centre landscape looks different in 2025. However, businesses learnt a lot about where their processes were most — and least — resilient to sudden operational changes.