Articles

Industry Solutions

B2B Lead Generation: What is it? How do companies do it? And what tools can help you?

Industry Solutions, Data for B2B, Glossary

Lead generation is the practice of finding these potential customers — or giving them the means to find you! — and turning them into qualified leads. Lead generation is important to every business, because it’s the first step to ushering potential customers through your pipeline from awareness and consideration through to conversion. Keeping the pipeline topped up with new leads supports a stable revenue stream and enables a business to operate reliably.

Cybersecurity and Risk in the Banking Sector

Data for Financial Services, Data Technology

Australia’s financial system needs strong data governance to buttress against cybersecurity threats. It has escaped nobody’s notice that banking — for individuals as well as businesses — is increasingly digital.

Superannuation data

Deceased Customers and Fragmented Systems Expose Organisations to Risk

Data for Financial Services, Australian Death Check, Data Technology

Years on from the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and its “fee for no service” scandal, banks are still at risk of charging deceased people’s accounts fees for products they’re not using.

DCA at the Asia Pacific Loyalty Conference 2024

Data for Retail & Loyalty, Loyalty, News

Recently, representatives from our DCA Data Services team packed off to the Asia Pacific Loyalty Conference 2024. We were delighted by the opportunity to catch up with our friends and industry colleagues and to get a feel for the current challenges and recent triumphs in the loyalty sector.