Why Your Customer Loyalty Program Isn’t Working

Loyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies. But that only happens if companies commit to offering loyalty as well as asking for it.

DCA works with major brands on their Loyalty initiatives including bespoke Loyalty Systems.


Blog Categories