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So much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.

It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.

As you’re no doubt aware, any solid event strategy needs your organisation to think about your goals and how you’ll define success before getting started with an event.

We’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.

When we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.

Account Based Marketing (ABM) is a concept in Marketing that has been around for a long time, but like many trends in the market interest is heating up, especially in large IT organisations.