Data Services
Blog & News Centre.
The hidden world of marketing – Customer Relationship Management systems
Customer Relationship Management systems (CRM) are the backbone of modern-day marketing. There has been unprecedented growth in spending on CRM systems; according to Garner the CRM software industry grew 15.6%
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DCA Sponsors the Fundraising Institute of Australia’s Best Pivot Campaign or Initiative Award
NFP Solutions, NewsCommentators predicted going in that 2020 would be a year of emerging crises globally, but few of us here in Australia suspected that we would lack even the luxury of taking each new crisis one at a time
Email marketing in 2020 is not just sending emails
Loyalty, Data-Driven MarketingI suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
DCA achieves PCI-DSS certification for data security while processing 20M transactions
News, PCI & Privacy Act ComplianceDCA has achieved PCI-DSS certification for the 8th consecutive year. Our accreditation includes Service Provider at the highest level (Level 1) as well as Merchant accreditation.
Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.
Data-Driven MarketingAutomation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.
Data Visualisation – Are you making the most of your data?
Data Solutions, Business DataFast, effective decision making relies heavily on your ability to understand and analyse your data. With nearly three decades’ experience, DCA can expertly assist your organisation to develop a business intelligence solution designed to maximise your growth.
Is there such a thing as a bad lead?
Business Data, Data-Driven MarketingSo much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.