Data Services
Blog & News Centre.
Data-driven marketing is here to stay – Here’s how we can help
The facts on how DCA can help your data and marketing technologies reach new heights. An increasingly digitised world means that there is more potential than ever for marketers to access data about their customers.
Read MoreWelcome your loyalty members the right way
LoyaltyFirst impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs – that you send to…
Data quality remains a major barrier to growth
Data SolutionsBenchmark report rates data as “questionable” across key record areas. Companies are struggling to create good foundation data and maintain clean records despite acknowledging that poor data quality can hinder marketing goals, a benchmark report has found.
A dozen ways marketing automation gets you there faster
LoyaltyReact to customers in real time and scale marketing for ROI wins Feel like your ‘batch and blast’ emails aren’t hitting the mark? Do you have some great information about your loyalty members, but don’t know how to use it to maximum effect?
DCA selected by Viking Cruises to be Trusted Data Partner
NewsDCA was selected by the Australasian branch of Viking Cruises to provide solutions to their problem of not being able to optimise their data and their data-driven marketing activities.
How to achieve loyalty success in 2016
LoyaltyWith a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?
7 ways a loyalty program can get you closer to your customers
LoyaltyFind out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more. But can you…